Semrush review: Everything You Need to Know

Digital marketing and promotion have become the mainstay for numerous online businesses. Most businesses now heavily rely on the internet to reach vast customer segments while chasing the big bags, and rightly so. Over 5.3 billion people used the internet in 2023, presenting a high business marketing potential. However, the competition among businesses in respective niches is high, and it seems almost as if companies and individual marketers find it quite challenging to break even That’s where Semrush comes in, But what is it, and what can this platform do? Let’s find out in this article!

Understanding Semrush

Semrush is an online tool that offers a suite of services that improve local businesses and agencies’ visibility online. Founded in 2008 as a small search engine optimization (SEO) and IT specialist unit, it’s grown spontaneously, becoming one of the most recognizable digital companies worldwide.

Semrush initially aimed to make online competition transparent and fair but later became the go-to option for companies and agencies looking to improve their online visibility. Global marketers now use it for keyword and competition research and obtaining essential business marketing insights.

Ideally, however, Semrush has been synonymous with search engine optimization, primarily helping websites find competitive keywords that rank high on the search engine results pages SERPs) like Google and Bing. These digital marketing tools also venture into management, assisting individuals to organize online campaigns and optimize Pay-per-Click advertising.

Semrush’s Key Numbers

As one of the notable companies in the digital marketing world, Semrush boasts a rich set of numbers as follows.

1. 808 Million Domains: Semrush tracks a vast array of domains, numbering 808 million. This extensive domain database is valuable for businesses and marketers to analyze and understand websites’ online presence. That aids in competitive intelligence and strategic decision-making.
2. 25.3 Billion Keywords: The database boasts an extensive collection of 25.3 billion keywords. These keywords encompass a wide range of terms and phrases that users may search for on search engines. That provides a rich resource for SEO analysis and digital marketing strategies.
3. 142 Geographic Databases: This indicates comprehensive coverage across various regions globally. These databases likely contain specific data tailored to the trends within each geographic location.
4. 1 Billion Google Ads: This digital marketing database includes information on 1 billion Google Ads. This data is beneficial for advertisers and marketers to assess advertising metrics, identify trends, and optimize their Google Ads campaigns for better performance.
5. 500TB of Raw Website Traffic Data (190 Countries and Regions): Semrush gathers an immense 500 terabytes of raw website traffic data, covering 190 countries and regions. This data provides insights into users’ online behavior globally, helping businesses understand trends, target audiences, and optimize their online strategies.
6. 43 Trillion Backlinks: With a staggering 43 trillion backlinks in its database, this company offers an in-depth analysis of the link landscape on the internet. Backlinks play an important role in SEO, and having access to such a vast collection enables users to evaluate link profiles and enhance their website’s authority.

Semrush has excelled in helping companies become more discoverable online. Although there’s more the company should do, notably in keyword list management, these stats show how impressive its services have been.

Semrush Features

Now that you understand what this digital market tool is and what it does let’s get you to know about the features it offers. whether you’re running streaming websites like Streameast, newly created E-commerce sites or a sales company website, you can expect the following:

Recommendations to Improve Content for Better Search Ranking

This tool focuses on your competitors, analyses their strategy, and recommends the best measures to improve your content. It also offers a plagiarism checker and Al detector if your model purely relies on human – created content. On this basis, Semrush helps your website outrank your competitors’ pages.

Creating and Tracking PPC Campaigns

Pay-per-Click advertising should be more targeted, and the objectives should be clear. There’s quite a lot around creating successful PPC campaigns and guaranteeing successful tracking, and Semrush does that pretty effortlessly.

Track and Analyze Competitor Websites

Your competitors can be your most excellent chance to succeed online. As a webpreneur, running your own real estate social network or a big company’s websites, knowing how other enteprises execute their marketing strategies can offer much-needed insight into improving your weakest points. Analyzing your competitors with site tools like Traffic Analytics, Organic Research and Social Media Tracker can be more seamless.

Assessing Keywords

Search engines like Google use different metrics to rank websites and platforms, and keywords are among them. With a database of over 25 keywords, this tool acts as a repository for businesses that want to improve search engine optimization strategies. Whether running a company website or your real estate social network, it’ll help you rank based on the terms people use on search engines.

Drafting, Scheduling, and Posting Content

Semrush goes beyond websites and helps you with your social media duties. It can plan, create, and optimize content using its content marketing toolkit and schedule and post content on social media sites using its Social Media Poster.

On-Page Search Engine Optimization

The inherent ability to scrutinize and analyze competitors makes this tool ideal for on-page search engine optimization. Semrush offers tools like Site Edit, On-Page SEO Checker, Plagiarism checker and Log File Analyzer. These tools render new and practical ideas to help bolster your site’s health and invigorate your search engine optimization performance.

Link Building

Link building as part of off-page SEO including streaming sites like Streameast or E-commerce websites to rank better on the SERPs. This analysis tool offers features like Backlink Analytics, Backlink Gap, and Backlink Audit that help improve your site’s authority while avoiding Google penalties.

Semrush offers additional features, including website monetization and rank tracking, which monitor the changes in your target research keywords in your area.

Semrush. Plans and Pricing

While you can use Semrush with a free account, the features are limited to the basics. However, going premium can unlock many practical features to make your digital marketing more effective, Here are the Semrush Plans you should know about.

Semrush. Pro Plan – $129.95 Monthly

This Plan provides Basic SEO, PPC, and research tools for competitor analysis website audit. Backlink analysis, advertising, and more. It’s best for small teams and anyone starting with digital marketing and offers the following:

• 500 keywords to track;
• Five projects;
• 10,000 results per report.

Semrush. Guru Plan – $249.95 Monthly

This Plan offers all Pro Plan features and adds a Content Marketing toolkit, Multi-location, device tracking, and more. It’s ideal for mid-size businesses and agencies and provides the following:

• 1500 keywords to track;
• 15 projects;
• 30,000 results per report.

Semrush. Business Plan – $499.95

The Business Plan offers every feature available i the Guru plan. However, it adds more to its suit, including API access, PLA analytics, extended limits, and Share of Voice. Here’s what this plan offers:

• 5000 keywords to track;
• 40 projects;
• 50,000 results per report.

Pros

• Proper backlink tracking;
• Project-based SEO campaigns;
• Ideal for keyword research;
• Helpful suggestions to outrank competitors;
• Mobile and desktop search breakdowns.

Cons

• Steep learning curve;
• Costly for small businesses;
• Overwhelming due to the abundance of data;
• Dense user interface.

Final Verdict: Semrush

Semrush can be an ideal analysis tool for every digital marketer who wants to succeed online.The company has strived to improve its service offerings to make online businesses successful and continues doing so. Although it may still have downsides, Semrush can be every small and large enterprise’s friend. Just try it!